Driving the Transition to Sustainable Filters - Are You Ready ?

Hugo Azinheira is Global Director of Innovation & ESG at Filtrona, with over 20 years of experience in innovation, product development, and strategic management. Since starting his career as a trainee at Pechiney in 2003, he has held key roles at Philip Morris International, Japan Tobacco International (JTI), and Essentra.

He brings extensive expertise in R&D leadership, portfolio strategy, IP management, and new product commercialisation. A regular speaker at industry events, Hugo combines technical insight, business acumen, and global experience to engage audiences on innovation, sustainability, and strategic growth.

Product Manager Filtering Media, Growth Platform Evolute® at SWM International