No hype, just output: generative AI in live communication

In a world full of AI promises that often go little further than the presentation of dazzling tools, this session focuses on tangible reality. Instead of generic statements like “AI is the solution”, you will get a deep insight into the everyday life of a live communications agency where generative AI actually creates added value.
Experience practical examples that show how AI is revolutionizing processes such as location research, project planning, architectural designs and concept ideas. This is not about theoretical gimmicks, but about the real power that makes teams more productive, faster and more creative. No more hype – this is about real output.