‘HR & Salary Study’ by fwd: - What's new in 2025 on the way to becoming the event industry's standard report on work and salary?

By wdo, 6 January, 2025

Speaker: Dr Cornelia Zanger 

Professor Emeritus of Marketing and Head of Event Research (TU Chemnitz) and co-founder and deputy chairwoman of the Research Institute for Exhibition and Live Communication (R.I.F.E.L. e. V) in Berlin.

After presenting the results of the Personnel & Salary Study 2024, she will explain how this report by the fwd: Bundesvereinigung Veranstaltungswirtschaft is to be developed into an instrument that will provide an up-to-date overview of salary levels in all areas of the event industry, important fringe benefits for employees, working time models and career opportunities every two years. How the study will be further developed in 2025 and which new topics will be included will be presented in the lecture.

About the person: 

Prof. Zanger studied industrial engineering at the TU Dresden. After holding professorships at the University of Kiel and the RWTH Aachen, she taught marketing at the Chemnitz University of Technology for over 25 years and researched the impact of events and live communication. She has published books, consulted companies and conducted market studies.

The R.I.F.E.L. studies 'Event Map of Germany' and 'Future of Live Communication' were produced under her direction. In 2008 she initiated the 'Scientific Conference on Event Research'. For 21 years she has been running the MBA 'Live Communication' at the Chemnitz University of Technology.

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Prof. Dr. Cornelia Zanger

By wdo, 18 December, 2023

Prof. Dr. (em) Cornelia Zanger, Head of Event Research und Stellv. Vorsitzende TU Chemnitz / R.I.F.E.L. e. V. Institut

Prof. Dr. Cornelia Zanger erforscht seit 30 Jahren die Wirkung von Events und Messen sowie den Einsatz der Live Kommunikation für das Branding. Sie ist Autorin zahlreicher Fachbücher und –artikel, veröffentlicht ihre Forschungsergebnisse im In- und Ausland und ist Referentin auf einschlägigen Kongressen. Sie führt Marktstudien durch und berät Unternehmen sowie Agenturen. 2008 initiierte sie die Wissenschaftliche Konferenz Eventforschung, die seitdem alljährlich stattfindet. Seit 20 Jahren leitet sie den ersten universitären, berufsbegleitende MBA Studiengang "Live Kommunikation/Eventmarketing" an der TU Chemnitz. Später kam der B.Sc. Event- und Online-Marketing hinzu.

fwd: stage Halle 5

Cornelia Zanger
TU Chemnitz I R.I.F.E.L. Institut
Beschreibung_en

Prof. Dr. (em) Cornelia Zanger, Head of Event Research and Deputy Chairwoman of Chemnitz University of Technology / R.I.F.E.L. e. V. Institute

Prof. Dr. Cornelia Zanger has been researching the impact of events and trade fairs as well as the use of live communication for branding for 30 years. She is the author of numerous specialist books and articles, publishes her research findings in Germany and abroad, and is a speaker at relevant conferences. She conducts market studies and advises companies and agencies. In 2008, she initiated the Scientific Conference on Event Research, which has been held annually ever since. For 20 years, she has headed the first university-based, part-time MBA program in “Live Communication/Event Marketing” at Chemnitz University of Technology. Later, the B.Sc. in Event and Online Marketing was added.

fwd: stage Hall 5

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fwd: STAGE