Panel - Driving Change: Responding to the Unmet Needs of Heated Products

By wdo, 29 July, 2025

Moderation: Tim Phillips, TobaccoIntelligence/Tamarind Intelligence

  • Maaran Nadarajah, Innovations Director, Filtrona
  • Aron Byrne-Carter, Managing Director, NGP Trends
  • Bruno Stefani, New Generation Product Marketing & Sales, SWM International

 

This panel brings together industry experts to discuss market trends, as well as the unmet needs and challenges faced by new entrants aiming to launch heated products. Panelists will explore how collaboration and innovation can unlock new value for brands. Attendees will gain deeper insight into how cross-sector partnerships are driving progress across this smoke-free market segment. 

 

Datum
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Sprecher

Tim Phillips

By wdo, 11 August, 2025

Tim Phillips is Managing Director of Tamarind Intelligence, a global independent market and regulatory intelligence provider serving businesses in rapidly evolving consumer sectors, including vape, cannabis, and tobacco alternatives. Tamarind Intelligence delivers market-leading insights and regulatory tracking to clients ranging from governments and academic institutions to multinational companies and professional service providers. A UK-qualified attorney, Tim has worked at the European Commission, Herbert Smith Freehills, BSkyB, AOL, and Betfair (now Flutter Entertainment), where he led global public affairs during its IPO. He was also a partner in a New York venture capital-backed start-up in the diamond sector. Tim holds a master’s degree in geology from Oxford University and a postgraduate diploma in legal practice from the University of Law, London, and has led Tamarind Intelligence for the past decade.

Tim Phillips_Tamarind Intelligence
Tamarind Intelligence

Maaran Nadarajah

By wdo, 30 July, 2024

Maaran Nadarajah is Innovation Director at Filtrona with more than 25 years in the tobacco and nicotine sector, leading R&D and new product innovation. He has held senior positions at Philip Morris International and Imperial Brands PLC, specialising in product design, category innovation, development, and commercialisation across multiple product segments. With a global outlook and deep industry expertise, Maaran is recognised as a leading authority in shaping and launching new product categories.

Maaran Nadarajah_FILTRONA
Innovation Director, FILTRONA

Aron Byrne-Carter

By wdo, 24 July, 2025

Aron is an NGP expert and through his company NGP Trends provides businesses with technical insights and product development support in the vape, heated tobacco, and nicotine sectors. Through monthly reports, consulting, and workshops, he helps clients take concepts to volume manufacturing, unlocking consumer value from technology benefits.

Portrait Aron Byrne-Carter
NGP Trends

Bruno Stefani

By wdo, 24 July, 2025

New Generation Product Marketing & Sales, SWM International

Portrait Bruno Stefani
SWM International
Session