From Digital Touchpoints to Real Connection: How Personalized Guest Journeys Make Events More Impactful

By wdo, 7 October, 2025

Markus Voß - Account Director Live Communication & Leiter Guest Management @ marbet

The digital guest journey is evolving from an administrative process into a strategic leadership tool for live communication.
Markus Voß demonstrates why consciously designing touchpoints across every phase is crucial for how guests experience brands — and how lasting an event’s impact can be.

Using practical principles, he outlines what modern guest management must deliver today: prioritizing touchpoints, choosing the right medium at the right moment, creating relevance, and enabling emotion.

He shows how personalization, data and empathy interact to shape digital and physical moments that foster genuine connection.
The result: more engagement, more impact and greater relevance.

Datum
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Sprecher

Markus Voß

By wdo, 7 October, 2025

Account Director Event | Strategische Weiterentwicklung m.guest | Experte für digitale Guest Journeys 
marbet, Member of the Würth Group

Markus Voß ist Account Director bei marbet und verantwortlich für die strategische Weiterentwicklung von m.guest, der digitalen Gästemanagement-Plattform der Würth-Gruppe. In seiner Rolle leitet er Marketing, Strategie und Vertrieb von m.guest und treibt die digitale Transformation im Eventmanagement mit konkretem Impact voran.

Mit langjähriger Erfahrung in der Marken- und Eventkommunikation gestaltet er Projekte an der Schnittstelle von Live-Erlebnis, Technologie und Zielgruppenrelevanz. Als Speaker bringt er Themen wie datenbasiertes Gästemanagement, nutzerzentrierte Eventplanung und Sales-Strategie auf die Bühne – inspirierend, klar und praxisnah.

VISION STAGE Halle 4

Markus Voß
m.guest I marbet
Beschreibung_en

Account Director Event | Strategic Development m.guest | Expert in Digital Guest Journeys

marbet, Member of the Würth Group

Markus Voß is Account Director at marbet and responsible for the strategic development of m.guest, the Würth Group's digital guest management platform. In his role, he heads up marketing, strategy, and sales for m.guest and drives forward the digital transformation in event management with concrete impact.

With many years of experience in brand and event communication, he designs projects at the interface of live experience, technology, and target group relevance. As a speaker, he brings topics such as data-based guest management, user-centered event planning, and sales strategy to the stage—inspiring, clear, and practical.

VISION STAGE Hall 4

Session
vision stage