Beyond the Hype: How Google AI takes the effectiveness of event marketing to the next level

By wdo, 8 October, 2025

Benjamin Desche, Google AI expert | Trainer @ Google & YouTube | CEO @ atemzug.marketing

Amidst the hype surrounding artificial intelligence, event professionals are asking themselves what the real, measurable benefits are.

This presentation provides practical insights into how you can use Google's AI tools to accelerate your processes from conception to marketing and make them more creative.

Datum
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Sprecher

Benjamin Desche

By wdo, 28 November, 2024

Experte Google AI |Trainer @ Google & YouTube | CEO @ atemzug.marketing

Benjamin Desche verfügt über langjährige Erfahrung im digitalen Marketing und kennt die Herausforderungen des Eventmanagements aus erster Hand. Als Experte für Google AI ist er darauf spezialisiert, den Hype von den tatsächlichen, wertvollen Anwendungsmöglichkeiten zu trennen. In seinem Vortrag präsentiert er eine Zusammenfassung bewährter Strategien und zeigt, wie jedes Event-Team sofort von den intelligenten Tools von Google profitieren kann.

digital & events stage Halle 7

Benjamin Desche
Trainer @Google @YouTube
Beschreibung_en

Google AI Expert | Trainer @ Google & YouTube | CEO @ atemzug.marketing

Benjamin Desche has many years of experience in digital marketing and knows the challenges of event management firsthand. As an expert in Google AI, he specializes in separating the hype from the actual, valuable applications. In his presentation, he will summarize proven strategies and show how every event team can immediately benefit from Google's intelligent tools.

digital & events stage Hall 7