New KPIs for the industry! What key figures do trade fair exhibitors and event sponsors need?

By wdo, 31 October, 2025
  • Juliane Jähnke, Managing Partner, agendum
  • Jörg Zeisig, President, IFES / CEO, Holtmann+

How do you measure the real success of events and trade fairs?

In this interactive workshop, industry professionals will work together to develop new approaches for meaningful KPIs that go beyond mere reach figures. Using a KPI canvas, benefits, data sources and challenges are examined in a practical manner – with a focus on quality rather than quantity.

A deep dive for anyone who wants to manage trade fairs, sponsorships and events in a data-driven, meaningful and future-oriented way.

Your participation is welcome! These experts are already on board for a discussion

  • Michaela-Susan Pollok, Head of Events and Social Media at bvik
  • Julia Hoßfeld-Könicke, Team Lead Event & Content at Siemens Healthineers
  • Lars Lockemann, Managing Director of fairconcept
  • Bastian Duchna, COO of Neureuter Fair Media GmbH

REGISTER NOW

Datum
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Sprecher

Juliane Jähnke

By wdo, 18 December, 2023

Juliane Jähnke ist Gründerin von agendum Schmitt & Jaehnke Partners, einem Unternehmen mit einem praxisorientierten Beratungsansatz. Das Unternehmen bietet Strategieunterstützung für Messeveranstalter – für ganze Portfolios oder einzelne Messen, B2C und B2B. 

Vorstandsvorsitzende und Gründungsmitglied von WOMEN IN EXHIBITIONS DACH - WIE DACH e.V.. Der Verein setzt sich für mehr Frauen in Führung in der deutschen Messewirtschaft ein, aber auch für mehr Diversität insgesamt in Teams und Führung, auf Bühnen und in Gremien.

DIGITAL & EVENTS STAGE Halle 7

plAIground Halle 4

Juliane Jähnke
agendum Schmitt & Jaehnke Partners
Beschreibung_en

Juliane Jähnke is the founder of agendum Schmitt & Jaehnke Partners, a company with a practice-oriented consulting approach. The company offers strategy support for trade fair organizers – for entire portfolios or individual trade fairs, B2C and B2B.

Chairwoman of the board and founding member of WOMEN IN EXHIBITIONS DACH - WIE DACH e.V.. The association is committed to promoting more women in leadership positions in the German trade fair industry, but also to greater diversity overall in teams and leadership, on stage and in committees.

DIGITAL & EVENTS STAGE Hall 7

plAIground Hall 4

Jörg Zeissig

By wdo, 7 November, 2025

President & Executive Board Member IFES (International Federation of Exhibition and Event Services)

CEO Holtmann+

plAIground Halle 4

Jörg Zeissig
Präsident IFES / CEO Holtmann+
Beschreibung_en

President & Executive Board Member IFES (International Federation of Exhibition and Event Services)

CEO Holtmann+

plAIground Halle 4

Session
plAIground