Miele. The best. A brand reinvents itself.

By wdo, 6 November, 2025

Christian de Clerque, Director Interior Architecture, Miele & Cie. KG

Miele is setting new standards at IFA 2025 with its ‘Global Sustainable Premium Concept’. 

An innovative, visionary exhibition stand covering 2,650 m² has been created, combining the highest design quality, premium innovations and uncompromising sustainability. 

100% reusable materials, efficient lightweight construction and a minimalist, focused and high-quality design create an immersive brand world that brings innovation, responsibility and premium quality to life – a benchmark for future and forward-looking Miele trade fair appearances. 

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Sprecher

Christian de Clerque

By wdo, 12 November, 2025

Christian de Clerque ist Dipl.-Ing. Innenarchitekt (AKNW) und Director Interior Architecture bei Miele, einem weltweit führenden Anbieter von Premium-Haus- und Gewerbegeräten. 

Mit mehr als 20 Jahren Erfahrung in der Planung, Gestaltung und Umsetzung innovativer Marken- und Raumkonzepte verantwortet er bei Miele die globale Markenarchitektur, inklusive Messe- und Ausstellungsauftritte, Shop- und Showroom-Designs sowie Brand Architecture.

Christian de Clerque steht für räumliche Markenführung, die Funktionalität, Ästhetik und Emotion vereint – und so Räume schafft, die Marken erlebbar machen.

vision stage Halle 4

Christian de Clerque
Miele & Cie. KG
Beschreibung_en

Christian de Clerque is a qualified interior designer (AKNW) and Director of Interior Architecture at Miele, a leading global supplier of premium domestic and commercial appliances.

With more than 20 years of experience in the planning, design, and implementation of innovative brand and spatial concepts, he is responsible for global brand architecture at Miele, including trade fair and exhibition appearances, shop and showroom designs, and brand architecture.

Christian de Clerque stands for spatial brand management that combines functionality, aesthetics, and emotion—creating spaces that bring brands to life.

vision stage Hall 4

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vision stage