Adapt or Be Automated: Reinventing Creativity for the AI Era

By wdo, 13 November, 2025

As AI is redefining the world of Communications, how will Experiential Marketing adapt its creative processes?

Artificial intelligence is changing the world of communication – rapidly and fundamentally. But what does that mean for creativity, storytelling and the development of experiences? In ‘Adapt or Be Automated: Reinventing Creativity for the AI Era’,

  • Julien Le Bas, Executive Creative Director, Jack Morton Worldwide
  • Jens Oliver Mayer, Managing Director, Jack Morton Worldwide

show how experiential marketing needs to reinvent itself, what opportunities AI opens up for creative processes and where genuine human ideas will remain indispensable in the future.

An inspiring look into the future of an industry that is repositioning itself.

Datum
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Sprecher

Julien Le Bas

By wdo, 13 November, 2025

Executive Creative Director, Jack Morton Worldwide

Julien Le Bas ist ein preisgekrönter Kreativdirektor mit einem Hintergrund in Architektur und umfangreicher internationaler Erfahrung. Seine Arbeit zeichnet sich durch sein Engagement für Innovation, Wirkung und Umweltverantwortung aus.

Julien Le Bas is an award winning Creative Director with a background in architecture and extensive international experience. His work is defined by a commitment to innovation, impact, and environmental responsibility. 

DIGITAL & EVENTS STAGE Halle 7

Julien Le Bas
Jack Morton Worldwide
Beschreibung_en

Executive Creative Director, Jack Morton Worldwide

Julien Le Bas ist ein preisgekrönter Kreativdirektor mit einem Hintergrund in Architektur und umfangreicher internationaler Erfahrung. Seine Arbeit zeichnet sich durch sein Engagement für Innovation, Wirkung und Umweltverantwortung aus.

Julien Le Bas is an award winning Creative Director with a background in architecture and extensive international experience. His work is defined by a commitment to innovation, impact, and environmental responsibility. 

DIGITAL & EVENTS STAGE Halle 7

Jens Oliver Mayer

By wdo, 14 November, 2025

Managing Director, Jack Morton Worldwide

Jens Oliver Mayer ist Managing Director Germany bei Jack Morton Worldwide, einer der international führenden Agenturen für Brand Experience und Live-Kommunikation.

Er verbindet strategisches Markenverständnis mit kreativer Innovationskultur und gilt als jemand, der Trends, Technologie und Kreativität zu wirkungsvollen Markenerlebnissen zusammenführt.

Mit seiner Erfahrung aus globalen Kampagnen und Agenturtransformationen bringt er eine internationale Perspektive auf die Zukunft der Kreativbranche mit.

DIGITAL & EVENTS STAGE Halle 7

Jens Oliver Mayer
Jack Morton Worldwide
Beschreibung_en

Managing Director, Jack Morton Worldwide

Jens Oliver Mayer is Managing Director Germany at Jack Morton Worldwide, one of the world's leading agencies for brand experience and live communication.

He combines strategic brand understanding with a culture of creative innovation and is known for bringing together trends, technology, and creativity to create powerful brand experiences.

With his experience in global campaigns and agency transformations, he brings an international perspective to the future of the creative industry.

DIGITAL & EVENTS STAGE Hall 7

Session
digital & events stage