Next level B2B live communication: trade fairs and events as matchmaking, experience and pipeline platforms

By wdo, 14 November, 2025

bvik - Bundesverband Industrie Kommunikation e.V. presents:

  • Michaela-Susan Pollok, Head of Events & Social Media bvik
  • Andreas Laube, Managing Director MCI Deutschland
  • Mathias Sondermann, Senior Director Experience Excellence, SAP
  • Philipp Markl, Global Culture & Change Manager SMS Group

Authentic brand experiences, the importance of communities, and AI as an enabler: In the bvik panel, experts from B2B marketing discuss the success factors of trade fairs and events: how brands become tangible, why spaces for dialogue are important, and where AI is effective as a tool.

Datum
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Sprecher

Andreas Laube

By wdo, 5 December, 2025

Andreas Laube, Managing Director MCI Deutschland

vision stage Halle 4

Andreas Laube
MCI Deutschland
Beschreibung_en

Andreas Laube, Managing Director MCI Deutschland

vision stage Hall 4

Michaela-Susan Pollok

By wdo, 5 December, 2025

Michaela-Susan Pollok, Head of Events & Social Media bvik - Bundesverband Industrie Kommunikation e.V.

vision stage Halle 4 & plAIground Halle 4

Michaela-Susan Pollok
bvik
Beschreibung_en

Michaela-Susan Pollok, Head of Events & Social Media bvik - Bundesverband Industrie Kommunikation e.V.

vision stage Halle 4 & plAIground Halle 4

Philipp Markl

By wdo, 31 July, 2024

Moderator, Berater und Dozent - Strategisches Management | Leadership | Sales und Senior International HR Development Manager SMS Group GmbH

Philipp Markl navigiert Tanzshows durch Sturmfahrten und Unternehmen durch Transformationen.

Philipp Markl ist Global Culture & Change Manager bei der SMS group und übersetzt dort Unternehmenswerte in messbare Führungsroutinen, die globale Transformationsprogramme tragen. Seine Stationen reichen von der Leitung internationaler Show-Crews auf Kreuzfahrtschiffen bis zur Entwicklung und Erforschung von Value-Based Leadership Programmen von SMS group & der European Business School (EBS), die Authentizität, Ethik und gelebte Werte nachweislich stärkt.

vision stage | Halle 4

Philipp Markl
SMS Group
Beschreibung_en

Moderator, consultant, and lecturer – Strategic Management | Leadership | Sales and Senior International HR Development Manager SMS Group GmbH

Philipp Markl navigates dance shows through stormy seas and companies through transformations.

Philipp Markl is Global Culture & Change Manager at the SMS group, where he translates corporate values into measurable leadership routines that support global transformation programs. His career has ranged from managing international show crews on cruise ships to developing and researching value-based leadership programs for the SMS group and the European Business School (EBS), which have been proven to strengthen authenticity, ethics, and lived values.

vision stage | Hall 4

Session
vision stage