Brainhack Live: The secret formula for attracting more participants to your events

By wdo, 19 November, 2025

David Odenthal, Konversion.Digital

How would you like to be able to direct visitor flows so that they intuitively end up exactly where you want them to be – at your stand, at the lead form or at the ticket purchase point?

In ‘Brainhack Live’, David Odenthal shows how insights from behavioural economics can be used to design events, websites and digital touchpoints in such a way that they appeal to the subconscious – and turn attention into real leads.

No grey theory, but razor-sharp insights from practice: how to use psychological triggers to create experiences that stick in the mind – and become visible in CRM.

Provocative. Precise. Practical.

Datum
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Sprecher

David Odenthal

By wdo, 19 November, 2025

Seit 2006 ist David Unternehmer und Berater für KMU und Konzerne. Der gelernte Medienkaufmann gründete mehrere Unternehmen und SaaS-Lösungen entlang der Customer Journey. Mit konversion.digital unterstützt er Unternehmen dabei, ihre digitalen Marketingprozesse agil zu optimieren.

Seine Leidenschaft gilt der Konversionsoptimierung und User Experience – mit der Vision: „Aus Besucher:innen Kund:innen machen.“

Auf Bühnen und in eigenen Eventformaten begeistert David mit praxisnahen, humorvollen Impulsen, die zeigen, wie aus Klicks echte Kund:innen werden – ein Mehrwert für jedes Event, das Wirkung zeigen will.

digital & events stage Halle 7

David Odenthal
David Odenthal
Beschreibung_en

David has been an entrepreneur and consultant for SMEs and corporations since 2006. The trained media specialist has founded several companies and SaaS solutions along the customer journey. With konversion.digital, he supports companies in optimising their digital marketing processes in an agile manner.

His passion is conversion optimisation and user experience – with the vision: ‘Turning visitors into customers.’

On stage and in his own event formats, David inspires audiences with practical, humorous ideas that show how clicks can be turned into real customers – adding value to any event that wants to make an impact.

digital & events stage Hall 7

Session
digital & events stage