Kim Nadine Adamek, digitallotsen
In this presentation, you will learn how to use psychological mechanisms in a targeted manner in event marketing – from the event website to landing pages to ticket booking. Instead of just focusing on click rates or budgets, you will learn how to truly understand and influence the decision-making behaviour of your target group.
Whether it's a festival, trade fair or corporate event, with the right psychological triggers, you can turn interest into action – and achieve more conversions, participants and enthusiastic fans. Because in the end, it's not just about numbers, it's about people.
