Language: German
Harry Hofstetter, Trihow
Our perception is multisensory – yet haptics in particular is often underestimated in brand and event communication.
Neuroscientific findings show that what we touch remains more firmly anchored in our memory than purely visual or auditory stimuli. At the same time, the challenge is particularly great today, as we communicate in an increasingly digital world. In this presentation, we will examine why touch creates trust, intensifies emotions and anchors messages deep in the brain. Participants will learn how haptic experiences can be combined with digital approaches – and how brand messages can literally become ‘tangible’ as a result.
Practical examples from live communication, retail and trade fairs will be used to show how scientific insights can be translated into concrete strategies for events and brand experiences.
