Fabian Lau, Managing Director of beevent, the digital event manager, explains in his presentation why many event venues are more hesitant than customers themselves when it comes to digitising their planning processes. While customers have long expected quick responses, clear offers and efficient communication, many teams still work with processes that ‘somehow work’ but cost enormous amounts of time and energy.
Paperwork, endless email loops and hours of detailed discussions are actually a thing of the past – provided you are willing to fundamentally rethink processes. For our industry, this also includes the difficult admission that, despite all the creativity involved in events, a large part of the event processes can also be standardised. Being “hybrid ready” as a professional event venue means more than just offering hybrid events these days. The customer takes centre stage and is part of the digital planning process.
Only when event formats are consistently standardised and workflows clearly structured does space arise for genuine creativity, better collaboration and more professional results. Incidentally, this is a basic requirement for the ‘instant booking’ feature desired by many venues.
Fabian Lau dispels the myth that event managers are irreplaceable creative professionals who must be available to their clients at all times. This attitude often leads them to make themselves indispensable administrators instead of developing their role creatively and strategically. Digital tools create this freedom.
