Format: Interactive workshop
Duration: 60 minutes
Location: B2B / Business Lounge, North Entrance
Host: Gunfinder
Target audience:
- Gunsmiths & gun dealers
- Hunting & outdoor retailers
- Manufacturers & brand managers
- Marketing & sales managers
Here is the workshop description:
As part of the Jagd und Hund trade fair, Gunfinder is offering a compact B2B workshop for retailers and manufacturers from the hunting and firearms trade. The workshop provides a practical overview of how visibility, relevance, and sales success are achieved in today's digital environment and what role online platforms, search behavior, trust, and data play in this.
The focus is not on theoretical marketing models, but on a realistic view of the market: How do hunters and shooters get their information online today? Which channels actually work? Where are the typical mistakes and untapped potential?
The workshop is dialogue-oriented and aimed at trade visitors who want to supplement their existing business model with digital channels in a meaningful and legally compliant manner.