NNPA Talk - EU and Nicotine Pouches: A Story of Love–Hate

By wdo, 5 February, 2026

Talk with... 

  • Jonas Lundqvist, CEO Nordic Nicotine Pouches Alliance (NNPA.EU)
  • Robert Casinge, Editor-in-Chief pouchforum.eu
  • Patrik Strömer, Secretary General of the Association of Swedish Snus Manufacturers

Nicotine pouches are gaining momentum across Europe – yet their regulatory future remains uncertain. This Spotlight EU session brings together leading voices from industry and policy to explore the evolving landscape, ongoing debates and the growing tension between innovation and regulation.

For those looking to dive deeper into regulatory frameworks and practical implications, join our dedicated Masterclass on Saturday, 11:30 – 12:15 in the Industry Lounge, offering concrete insights and hands-on guidance.
 

Datum
-
Sprecher

Jonas Lundqvist

By wdo, 30 July, 2024

Jonas Lundqvist is a Public Affairs professional specialising in the legislative process within the European Union and Sweden. Based on more than a decade in Brussels, his experience includes five years as Policy Adviser and Head of Office in the European Parliament, followed by over five years as a Public Affairs consultant. Independent for the past ten years, Jonas has worked extensively across policy areas including nicotine and tobacco regulation, online gambling, transport, energy, copyright, and medtech.

Jonas Lundqvist
CEO Nordic Nicotine Pouches Alliance (NNPA.EU)

Robert Casinge

By wdo, 24 July, 2025

Editor-in-Chief, Pouchforum.eu

Robert Casinge is a policy advocate with international experience and a background in politics and regional development. He focuses exclusively on causes he believes in, with expertise in political communication and legislative work, including drafting reports, policies, and other texts. 

Robert Casinge
Pouchforum

Patrik Strömer

By wdo, 12 September, 2025

Secretary General of the Association of Swedish Snus Manufacturers

Patrik Strömer
Secretary General
Beschreibung_en

Secretary General of the Association of Swedish Snus Manufacturers

Session
Main Stage | EVO NXT