Mahdi Naderi, Account Executive & ESG Expert, osapiens
Since 12 August 2026, the EU Packaging and Packaging Waste Regulation (PPWR) has applied to companies placing packaging or packaged products on the EU market, and the tobacco industry is no exception. Drawing on practical implementation experience and real-world examples, this session examines the regulation’s requirements, clarifies responsibilities across the supply chain, and explores how companies are managing packaging data, supplier collaboration and compliance documentation.
