Prof. Dr Miriam Goetz, Professor of Media Management at IST University of Applied Sciences
Manuel Faßmann, Vice President of Strategy at WPP Media
Efficiency and empathy need not be at odds with one another if the strategic foundation is right: we provide a well-founded analysis of automation and personalisation and demonstrate how this symbiosis can be successfully implemented in practice. Using recent case studies, we demonstrate that AI is not a generic ‘sure-fire success’, but only creates genuine relevance when combined with human expertise. We provide a forward-looking outlook and clear recommendations for action to make sensible use of tomorrow’s technological drivers today – without resorting to buzzword bingo.
Language: German | ai translation in English
