How do start-ups manage to become visible in the event industry and in politics? This exciting question is at the centre of our panel discussion at BOE! Alongside me, Georg Winkel, CEO of SWOOFLE and initiator of the BOE Startup Area powered by SWOOFLE, I welcome Alexander Ostermaier, Managing Director of fwd: Bundesvereinigung Veranstaltungswirtschaft, and Stijn Oude Vrielink, founder of Venue Marketing specialist for venues & hotels.
In our talk, which will also be recorded as a podcast and YouTube video, we will shed light on the often overlooked perspective of start-ups in the MICE industry. Why is there so little political support for young companies? How can start-ups gain targeted support from investors and business angels? And what demands do we need to make as an industry in order to achieve real change?
A discussion that sets new impulses and shows why it is time to give start-ups a stronger voice - in the event industry and beyond!
Speaker:
Alexander Ostermaier, Fwd
Stijn Oude Vrielink, Venue Marketing
Georg Winkel, SWOOFLE
Alexander Ostermaier
Managing Director of fwd: Bundesvereinigung Veranstaltungswirtschaft. Alexander has more than 25 years of experience in the event industry, including many years as Managing Director of Neumann&Müller Veranstaltungstechnik. As co-initiator of the #AlarmstufeRot campaign, he campaigned for political awareness and promotion of the industry during the pandemic. His passion lies in the further development of organisations and strengthening the relevance of the event industry, especially at a political level.
Stijn Oude Vrielink
Entrepreneur, podcaster and managing director of Venue Marketing. Stijn is an enthusiastic Dutchman with an infectious passion for event venues and event marketing. With 17 years of industry experience, including 8 years as marketing manager of a large international event location, he has been supporting venues in the areas of content marketing, strategy and sales since 2014. He has been active in Germany with his educational platform Venue Marketing since 2017. In his podcast ‘Genial Sofort-Tipps zu Venue Marketing’, he provides inspiring interviews and practical tips for event venues and companies. Stijn lives in Düsseldorf and is appreciated by his clients for his creative and practical approach.
Georg Winkel
CEO of SWOOFLE and initiator of the BOE Startup Area powered by SWOOFLE. Georg is a visionary entrepreneur with a passion for innovative event formats and brand activations. He is actively committed to promoting start-ups in the MICE industry and is convinced that the industry can grow even stronger with targeted political and economic support.
