Company: Plxsur Group
Plxsur, a global platform dedicated to Reduced-Risk Products (RRP), shares insights into the evolution of the nicotine category and the opportunities it presents for consumers, companies, and investors.
The session will explore market dynamics, consolidation trends, and innovation across formats, offering a forward-looking perspective on how the RRP category is shaping the future of the industry.
Executive Vice President, Business Development IKE TECH I Ispire Technology
Martin is a senior commercial executive with over fifteen years of experience in the Reduced Risk Products sector. He began his career at AB InBev and Unilever before joining British American Tobacco’s Nicoventures division, where he contributed to the early development of its Next Generation Products platform. Since then, he has held senior roles focused on commercial strategy, route to market, and global expansion within regulated industries.
Executive Vice President, Business Development IKE TECH I Ispire Technology
Martin is a senior commercial executive with over fifteen years of experience in the Reduced Risk Products sector. He began his career at AB InBev and Unilever before joining British American Tobacco’s Nicoventures division, where he contributed to the early development of its Next Generation Products platform. Since then, he has held senior roles focused on commercial strategy, route to market, and global expansion within regulated industries.