Speakers:
Natalie Driesnack + Tobias Weber, format:c live communication GmbH
When social media marketers have purchased millions of impressions online for a fraction of the budget of a live event, event organisers need arguments. We provide a new evaluation approach for roadshows and, for the first time, create a counterpoint to impressions on the internet.
Brand awareness and interaction at roadshows designed and evaluated for maximum success.
Look forward to two exciting case studies.
format:c live communication GmbH
Natalie ist Veranstaltungsfachwirtin IHK. Sie ist u.a. spezialisiert auf crossmediale Kampagnenplanung. Ihre Agentur format:c berät internationale Kunden bei der Konzeption und Umsetzung von Events, Roadshows, Messen und Filmen weltweit.
digital & events stage | Halle 7
format:c live communication GmbH
Natalie is an IHK-certified event manager. Among other things, she specializes in cross-media campaign planning. Her agency, format:c, advises international clients on the conception and implementation of events, roadshows, trade fairs, and films worldwide.
digital & events stage | Hall 7
Geschäftsführeneder Gesellschafter format:c live communication GmbH
Tobias ist Magister der Theater-, Film- und Fernsehwissenschaft, Germanistik und Philosophie. Der geschäftsführende Gesellschafter kreiert für die Kunden von format:c kreative und prägnante Erlebnis-Konzepte, die Marken eine Bühne geben.
digital & events stage Halle 7
Managing Partner, format:c live communication GmbH
Tobias holds a master's degree in theater, film, and television studies, German language and literature, and philosophy. As managing partner, he creates creative and memorable experience concepts for format:c's clients that give brands a stage.
digital & events stage Hall 7