bvik - Bundesverband Industrie Kommunikation e.V. presents:
- Michaela-Susan Pollok, Head of Events & Social Media bvik
- Andreas Laube, Managing Director MCI Deutschland
- Mathias Sondermann, Senior Director Experience Excellence, SAP
- Philipp Markl, Global Culture & Change Manager SMS Group
Authentic brand experiences, the importance of communities, and AI as an enabler: In the bvik panel, experts from B2B marketing discuss the success factors of trade fairs and events: how brands become tangible, why spaces for dialogue are important, and where AI is effective as a tool.
