Session Language: German
In each episode, Format Shift poses a simple, tough ‘what if’ question and tests it with people from the worlds of practice and technology.
In this live recording, we ask ourselves: What happens when an event week never ends?
As a case study, we take Dortmund Digital Week (#diwodo), a city-wide digital festival consisting of many individual events, hosts and topics over several days.
Together with organiser and managing director of TZ Net GmbH Kai Bünseler, we talk about how a temporary peak can become a year-round platform without turning into a ‘constant barrage of content’. The focus is on takeaways for organisers, agencies, brands and venues: What mechanisms ensure recurring relevance? What roles do curation, partner networks and clear value propositions play? And how do you build touchpoints that extend the live experience instead of diluting it?
