How to prepare for Track & Trace regulations: a new approach

By wdo, 24 June, 2026

Daniel Hubert, HERMOS AG

Global tobacco traceability regulations continue to expand in scope and product coverage, requiring smarter and more scalable compliance systems. This session outlines how organizations can effectively prepare for these evolving requirements by adopting a new, forward-looking approach.

Building on over 15 years of experience in Track & Trace and regulatory implementations, HERMOS shares practical strategies to help companies adapt to regulatory changes while ensuring efficiency and long-term sustainability.

Key Lessons:

  • How organizations can prepare for evolving Track & Trace regulations
  • Adapt to increasing regulatory complexity and global expansion
  • Reduce Total Cost of Ownership (TCO) through smarter system design
  • Avoid regulation becoming a long-term financial burden
  • Implement scalable and future-proof compliance solutions
Datum
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Sprecher

Daniel Hubert

By wdo, 24 June, 2026

HERMOS AG

Daniel has over 30 years’ experience in system development, project management, and senior IT leadership, with the past 20 years focused on product authentication, traceability, and supply‑chain visibility. At British American Tobacco, he held senior IT roles including Group PMO and Programme Manager, leading the global track‑and‑trace programme to meet regulatory requirements such as the EU TPD.

More recently, he has delivered track‑and‑trace solutions across the tobacco and wider FMCG sectors as a senior manager within leading T&T providers. This gives him practical insight into how organisations can meet evolving regulatory demands while managing the associated cost and operational complexity.

HERMOS AG 
Building on over 15 years of experience in Track & Trace and regulatory implementations, HERMOS shares practical strategies to help companies adapt to regulatory changes while ensuring efficiency and long-term sustainability.

Daniel Hubert
HERMOS AG
Beschreibung_en

HERMOS AG

Daniel has over 30 years’ experience in system development, project management, and senior IT leadership, with the past 20 years focused on product authentication, traceability, and supply‑chain visibility. At British American Tobacco, he held senior IT roles including Group PMO and Programme Manager, leading the global track‑and‑trace programme to meet regulatory requirements such as the EU TPD.

More recently, he has delivered track‑and‑trace solutions across the tobacco and wider FMCG sectors as a senior manager within leading T&T providers. This gives him practical insight into how organisations can meet evolving regulatory demands while managing the associated cost and operational complexity.

HERMOS AG 
Building on over 15 years of experience in Track & Trace and regulatory implementations, HERMOS shares practical strategies to help companies adapt to regulatory changes while ensuring efficiency and long-term sustainability.