- Sebastián Maya – CEO Certiblock
- Daniel Gómez – Founder Certiblock
- Santiago González – C.C.O. Certiblock
- Catharina Trierenberg – CEO CTI Group
This interactive session will explore how Digital Product Identity based on blockchain technology is becoming a strategic platform that helps:
- Protect authenticity through blockchain technology.
- Enhance consumer engagement.
- Generate actionable data and customer insights.
- Future-proof the premium handmade cigar industry in an increasingly digital world.
Participants will also gain insights into the evolution of brand protection, the benefits of digital authentication, trusted consumer engagement, supply chain visibility, regulatory compliance, and the advantages of being an early adopter of blockchain-based solutions.
