What Will We Stop Paying For? AI in the Agency – Three Agencies, Three Answers

By wdo, 1 October, 2026

Moderation: Mary Kirillova, CEO & Founder at BEIC (Business Event Industry Club)

  • Jens Mayer, Managing Director Germany bei Jack Morton Worldwide
  • Thomas Kenyeri, Founder and Managing Director Kesch
  • Ioana Chiriac, Creative Director, Universum Events

What do agencies really automate, and what deliberately stays in human hands?

Jens Mayer (Jack Morton), Thomas Kenyeri (Kesch) and Ioanna Chiriac (Universum) run agencies in three countries with three different models.

Using 3 real examples, they show where AI saves time in day-to-day agency work, where it hits its limits and how roles, costs and pricing change as a result. No buzzwords, but concrete numbers and honest lessons, and the question of what becomes more valuable because of AI: time for ideas, taste and the personal relationship with the client.

Key Takeaways:

1. Which tasks agencies concretely automate with AI today, and which they deliberately keep human.

2. How roles, team structures and pricing models change when AI takes over routine work.

3. What becomes more valuable because of AI, and how to make that visible to clients.

Language: English

Datum
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Sprecher

Mary Kirillova

By wdo, 20 October, 2023

CEO at Business event industry Club (BEIC)

Mary Kirillova
CEO at BEIC.pro
Beschreibung_en

CEO at Business event industry Club (BEIC)

Jens Oliver Mayer

By wdo, 1 October, 2026

Managing Director, Jack Morton Worldwide

Jens Oliver Mayer ist Managing Director Germany bei Jack Morton Worldwide, einer der international führenden Agenturen für Brand Experience und Live-Kommunikation.

Er verbindet strategisches Markenverständnis mit kreativer Innovationskultur und gilt als jemand, der Trends, Technologie und Kreativität zu wirkungsvollen Markenerlebnissen zusammenführt.

Mit seiner Erfahrung aus globalen Kampagnen und Agenturtransformationen bringt er eine internationale Perspektive auf die Zukunft der Kreativbranche mit.

Jens Oliver Mayer_JACK MORTON
Jack Morton Worldwide
Beschreibung_en

Managing Director, Jack Morton Worldwide

Jens Oliver Mayer is Managing Director for Germany at Jack Morton Worldwide, one of the world’s leading agencies specialising in brand experience and live communication.

He combines a strategic understanding of branding with a culture of creative innovation and is regarded as someone who brings together trends, technology and creativity to create impactful brand experiences.

Thomas Kenyeri

By wdo, 11 December, 2023

CVO & Founder KESCH – THE BRAND EXPERIENCE COMPANY

Thomas Kenyeri ist Gründer & Visionär im Bereich Brand Experience sowie Digitalisierung & KI-Pionier in der Eventbranche. 

Thomas Kenyeri
KESCH The Brand Experience Company
Beschreibung_en

CVO & Founder KESCH – THE BRAND EXPERIENCE COMPANY

Thomas Kenyeri is a founder and visionary in the field of brand experience, as well as a digitalization and AI pioneer in the event industry.

Ioana Chiriac

By wdo, 12 November, 2025

Ioana Chiriac ist Creative Director bei Universum Events und seit über sieben Jahren in den Bereichen Events und Marketing tätig. Ihre Leidenschaft gilt der Entwicklung von Eventkonzepten, die nicht nur gut aussehen, sondern sich richtig anfühlen – mit einer Balance aus Emotion, Strategie und Vorstellungskraft.

Sie glaubt daran, dass Details wichtig sind, aber Menschen noch wichtiger. Ihr Ziel ist es, Erlebnisse zu schaffen, die bleiben – nicht nur in Erinnerung, sondern in Bedeutung.

Ioana Chiriac
Universum Events
Beschreibung_en

Ioana Chiriac is Creative Director at Universum Events and has been working in events and marketing for over seven years. She is passionate about developing event concepts that not only look good but also feel right—with a balance of emotion, strategy, and imagination.

She believes that details are important, but people are even more important. Her goal is to create experiences that last – not only in memory, but in meaning.

Session
vision stage | hall 4