The major marketing shift: How AI is transforming digital visibility in the events industry

By wdo, 2 October, 2026

Yvonne Romes-Schillack, Managing Director, planinja Consulting GmbH

From searching to asking questions: why ChatGPT, Gemini and others are currently changing the way customers find venues, service providers and agencies

  • What the latest figures reveal: the extent to which AI responses are driving clicks and visibility
  • SEO, GEO and digital PR: which signals determine whether you appear in AI responses
  • Real-world case studies and first steps you can take straight after the trade fair
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Sprecher

Yvonne Romes

By wdo, 2 October, 2026

Geschäftsführerin planinja Consulting GmbH

Yvonne Romes-Schillack ist Geschäftsführerin der planinja Consulting GmbH in Köln. Mit ihrem rund zehnköpfigen Team begleitet sie Unternehmen und Organisationen dabei, KI im Marketing sinnvoll einzusetzen - vom Mittelstand über Kanzleien bis zu Messegesellschaften und dem Handwerk. Ihre Wurzeln liegen im E-Commerce und digitalen Marketing, unter anderem bei sparhandy.de und OBI Digital. Außerdem lehrt sie an der Hochschule, spricht auf Branchenevents und hält Workshops, wie zum Beispiel für das German Convention Bureau in der MICE-Branche. Mit Philipp Tusch hostet sie den Podcast „Marketing mal ehrlich“. 

Yvonne Romes_planinja Consulting
planinja Consulting
Beschreibung_en

Managing Director, planinja Consulting GmbH

Yvonne Romes-Schillack is Managing Director of planinja Consulting GmbH in Cologne. Together with her team of around ten people, she supports companies and organisations in making effective use of AI in marketing – from SMEs and law firms to trade fair organisers and the skilled trades. Her background lies in e-commerce and digital marketing, including roles at sparhandy.de and OBI Digital. She also lectures at university, speaks at industry events and runs workshops, such as those for the German Convention Bureau in the MICE sector. Together with Philipp Tusch, she hosts the podcast ‘Marketing mal ehrlich’.