What is real, what is AI? And how do we notice the (AI-small) difference

By wdo, 15 December, 2023

Are AI avatars actually fake or just the next wave in AI-driven storytelling and experiential marketing


In the era of deep fakes and AI avatars, the question of authenticity is being raised anew. What is real, what is simulated and how can we tell the difference? This talk takes us into the exciting world of artificially generated realities and asks whether AI avatars should be considered "fake" or a revolutionary tool in experiential marketing. From the ethics of using deep fakes in brand communication to the creation of AI avatars that enable lifelike customer interactions, the talk will focus on the ethical and practical implications of these disruptive technologies.

Participants will be both informed and inspired. A mix of case studies and real-world examples will be used to demonstrate how deep fakes and AI avatars can take engagement with customers to a new, more emotional level. It will discuss how the algorithms behind these technologies can not only analyze human behavior patterns, but also simulate emotions and reactions.

The talk encourages the audience to push the boundaries of what was previously imaginable and to critically reflect on the role of AI in the definition of 'authenticity'. The vision is clear: to pave the way for responsible and innovative experiential marketing of the future through a better understanding of these technologies.


Roger Basler de Roca, author and entrepreneur by passion, describes himself as a digital native with a penchant for digitalization and algorithms. His expertise includes the development of digital business models and growth models thanks to artificial intelligence. He supports small and medium-sized companies as well as international corporations across all industries to make their employees fit for the future with the right digital systems, to better understand the mechanisms of today and tomorrow and to use them optimally for their business success. A high level of digital expertise, quick networked thinking and optimal transfer into practice perfectly describe his workshops, consultations and lectures.

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Roger Basler de Roca

By wdo, 20 October, 2023

Digitalisierung & KI verständlich erklärt – mit Roger Basler de Roca

Roger Basler de Roca ist einer der gefragtesten Keynote Speaker für Digitalisierung und Künstliche Intelligenz im deutschsprachigen Raum. Der mehrfach ausgezeichnete Unternehmer, Autor und Redner begeistert seit über zwei Jahrzehnten Unternehmen und Veranstalter mit seinem Talent, komplexe Technologien verständlich und praxisnah zu vermitteln. Ob auf großen Kongressen oder exklusiven Business-Events – Roger bringt Bühne, Botschaft und Business auf den Punkt und das mit Charme und viel Tiefe.

Aktuelle Keynotes, Projekte & Publikationen

Roger ist nicht nur Digital-Experte und KI-Speaker, sondern auch ein umsetzungsstarker Macher. In seinen aktuellen Keynotes spricht er über Themen wie:

  • Künstliche Intelligenz und kritisches Denken
  • KI in Vertrieb, Marketing & Strategie
  • Digitale Geschäftsmodelle der Zukunft
  • Der produktive Einsatz von ChatGPT & Co.

Als Unternehmer berät er Firmen in ganz Europa bei der Digitalisierung von Prozessen, dem Aufbau von KI-basierten Geschäftsmodellen und bei der Nutzung von Daten für strategische Entscheidungen. Zudem ist er regelmäßiger Gast in Podcasts, Business-Formaten und Autor von Fachartikeln und Bestsellern zum Thema Künstliche Intelligenz.

Über 20 Jahre Erfahrung in Business, Bühne & Beratung

Roger blickt auf eine beeindruckende Karriere zurück: Er startete als Unternehmensberater, gründete mehrere erfolgreiche Digitalfirmen und wurde schnell zu einem gefragten Sparringspartner für Entscheider in Konzernen und Mittelstand. Mit seinem interdisziplinären Know-how und einem Gespür für Trends hat er hunderte Vorträge gehalten und Tausende von Zuhörer:innen inspiriert – in Deutschland, der Schweiz, Österreich und international.

gsa & speakers excellence stage Halle 7

 

Roger Basler de Roca
Digital Marketing Experte
Beschreibung_en

Digitalisation & AI explained in an understandable way – with Roger Basler de Roca

Roger Basler de Roca is one of the most sought-after keynote speakers on digitalisation and artificial intelligence in the German-speaking world. The multi-award-winning entrepreneur, author and speaker has been inspiring companies and event organisers for over two decades with his talent for communicating complex technologies in an understandable and practical way. Whether at large conferences or exclusive business events, Roger gets to the heart of the stage, the message and the business with charm and depth.

Current keynotes, projects & publications

Roger is not only a digital expert and AI speaker, but also a strong implementer. In his current keynotes, he talks about topics such as:

  • Artificial intelligence and critical thinking
  • AI in sales, marketing and strategy
  • Digital business models of the future
  • The productive use of ChatGPT & Co.

As an entrepreneur, he advises companies across Europe on the digitalisation of processes, the development of AI-based business models and the use of data for strategic decision-making. He is also a regular guest on podcasts and business programmes and the author of specialist articles and bestsellers on the subject of artificial intelligence.

Over 20 years of experience in business, public speaking and consulting

Roger can look back on an impressive career: He started out as a management consultant, founded several successful digital companies and quickly became a sought-after sparring partner for decision-makers in corporations and medium-sized businesses. With his interdisciplinary expertise and keen sense for trends, he has given hundreds of lectures and inspired thousands of listeners – in Germany, Switzerland, Austria and internationally.

gsa & speakers excellence stage Hall 7

Session
DIGITAL & EVENTS STAGE
ModeratorInnen
Frank Schmidt