Many events don’t fail because the idea is weak — they fail because of everything in between: concepts with no execution logic, marketing without a content backbone, or technology without a clear narrative. In this session, Charlotte Roeser (Co-Founder, Rehr & Roeser GbR) shows how a strong idea becomes a resilient, high-impact experience when strategy, execution, and technology are designed as one connected system — not as separate disciplines.
Using best practices from real-world projects (including neighbourhood and family festivals, after-work formats, and corporate events), the session explores the key levers that truly make the difference: holistic event design, marketing that intelligently links social media, paid campaigns, and PR, and content production that turns reach and community building into something intentional — not accidental.
The focus is on practical takeaways for organisers, agencies, brands, and venues: Which decisions need to be made early. Which partner structures enable complex formats. And how to build a setup that doesn’t just work on the event day, but creates lasting impact before and after.
