Head of Marketing & Business Development
Isacco Pesce is Head of Marketing at Familybro, a strategic agency specialized in communication within complex and regulated industries.
He leads brand positioning, market strategy, and integrated marketing initiatives across emerging nicotine markets, combining consumer insight with strategic activation and business development.His work spans from research and market analysis to retail, digital, and trade execution, supporting brands in navigating and growing within evolving European environments.
At EVO NEXT, he brings a consumer-centered perspective on how emerging nicotine pouch markets develop and grow.
Beschreibung_en
Head of Marketing & Business Development
Isacco Pesce is Head of Marketing at Familybro, a strategic agency specialized in communication within complex and regulated industries.
He leads brand positioning, market strategy, and integrated marketing initiatives across emerging nicotine markets, combining consumer insight with strategic activation and business development.His work spans from research and market analysis to retail, digital, and trade execution, supporting brands in navigating and growing within evolving European environments.
At EVO NEXT, he brings a consumer-centered perspective on how emerging nicotine pouch markets develop and grow.
