Joint Session InterTabac x CB Expo Conference
Moderation:
Boris Moshkovits, Co-Founder alephSana GmbH
- Jan Mücke, General Manager BVTE
- Michael Moses Arndt, Member of the German Bundestag
- Michael Mosimann, Founder & Owner Fourtwenty GmbH
The global cannabis market is evolving rapidly. New regulatory frameworks, changing consumer behaviour and emerging product categories are creating fresh opportunities – while also challenging established industries and business models. This panel explores what the ongoing legalization of cannabis could mean for the tobacco industry. Where do potential synergies exist in production, distribution, branding and retail? Which new markets and consumer segments could emerge? And where do regulatory uncertainty, shifting social attitudes and increasing competition create risks? Industry experts will discuss how tobacco companies can position themselves in this changing environment, which strategic opportunities are opening up and what businesses should consider when entering or engaging with the legal cannabis market. A forward-looking discussion for decision-makers, brands, manufacturers, distributors and retailers who want to understand how the convergence of tobacco and cannabis could shape the industry`s next chapter.
