Masterclass - Beyond Innovation: Exploring Consumer Behavior Across Emerging Nicotine Pouch Markets

By wdo, 24 February, 2026
  • Jessica Gobbo, Chief Operating Officer FamilyBro
  • Isacco Pesce, Head of Marketing & Business Development FamilyBro

Drawing on independent consumer research in Italy, this session examines how real consumer dynamics shape the evolution of emerging nicotine pouch markets. The analysis focuses on behavioral habits, perception of risk, integration within multi-product ecosystems, and the drivers of both adoption and abandonment.

By reframing market development through a consumer-centered perspective, the presentation highlights the underlying forces that determine growth trajectories in early-stage environments.

The session offers practical strategic insights for stakeholders navigating emerging European nicotine markets.

Datum
-
Sprecher

Jessica Gobbo

By wdo, 27 February, 2026

Chief Operating Officer

Jessica Gobbo is Chief Operating Officer at Familybro, where she oversees operational strategy, organizational development, and long-term business alignment. With a strong focus on structured growth in regulated industries, she works on building scalable systems and strategic partnerships that support sustainable expansion across European markets.

At EVO NEXT, she represents Familybro’s broader industry vision and its commitment to shaping the future of communication and strategy within evolving nicotine categories.

Jessica Gobbo
FamilyBro
Beschreibung_en

Chief Operating Officer

Jessica Gobbo is Chief Operating Officer at Familybro, where she oversees operational strategy, organizational development, and long-term business alignment. With a strong focus on structured growth in regulated industries, she works on building scalable systems and strategic partnerships that support sustainable expansion across European markets.

At EVO NEXT, she represents Familybro’s broader industry vision and its commitment to shaping the future of communication and strategy within evolving nicotine categories.

Isacco Pesce

By wdo, 27 February, 2026

Head of Marketing & Business Development 

Isacco Pesce is Head of Marketing at Familybro, a strategic agency specialized in communication within complex and regulated industries.

He leads brand positioning, market strategy, and integrated marketing initiatives across emerging nicotine markets, combining consumer insight with strategic activation and business development.His work spans from research and market analysis to retail, digital, and trade execution, supporting brands in navigating and growing within evolving European environments.

At EVO NEXT, he brings a consumer-centered perspective on how emerging nicotine pouch markets develop and grow.

Isacco Pesce
FamilyBro
Beschreibung_en

Head of Marketing & Business Development 

Isacco Pesce is Head of Marketing at Familybro, a strategic agency specialized in communication within complex and regulated industries.

He leads brand positioning, market strategy, and integrated marketing initiatives across emerging nicotine markets, combining consumer insight with strategic activation and business development.His work spans from research and market analysis to retail, digital, and trade execution, supporting brands in navigating and growing within evolving European environments.

At EVO NEXT, he brings a consumer-centered perspective on how emerging nicotine pouch markets develop and grow.

Session
Industry Lounge | EVO NXT